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About Us

Beauty, simplicity, and the essence of the Orient.

Made out of love for Japanese aesthetics, Vital Beauty is our expression of profound elegance and tranquility. Our collection is created with the traditional Japanese love of nature and appreciation of daily life.


Our Ingredients 


Matcha / Green Tea

Matcha is known for its high level of antioxidants that have many benefits for the skin, including anti-aging properties. EGCG is one of the powerful active ingredients that help protect the skin from free radical damage, so that it looks healthy and revitalised.


Sakura / Cherry Blossom

Sakura, also known as cherry blossom, has been seen as an elegant symbol of Japanese beauty. Research has found that sakura can significantly inhibit the production of AGEs, which are thought to be a major factor in aging.


Sake / Japanese Wine

Sake is a traditional Japanese beverage made from fermented rice. Our sake extract is derived from the rice lees left over from sake production. It contains highly nourishing vitamins, minerals and amino acids, which help increase skin hydration and brightness.


Kome / Rice

Rich in amino acids and vitamin E, rice is one of the oldest and most important sources of nutrients in East Asia. Our rice ingredient is a water-soluble rice protein - a natural plant derived protein that has superior moisture-binding and skin-plumping capacities.

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